Wednesday, November 30, 2011

New Middle Age Group And Their New Careers

There are over 78 million Baby Boomers, and a lot of them are getting ready to start new careers as they enter a new stage in their lives and prepare to reenter the work force.

Many people in their forties, fifties and sixties plus who consider themselves part of the new middle aged group are searching for new careers where they can take advantage of their vast experience and prior successes.

Some have decided to start a second career because they need more money to fund the type of lifestyle they want to continue to enjoy.

Some have decided to start a new career because they feel good and just don’t want to retire.

Some like the sense of accomplishment that comes from working and being creative.

Whatever the reason, there is a large group of people who want to find something to do that can bring them income and or personal satisfaction, and the ability to work at home for as many hours as they wish.

One has to be careful because there are many scam artists out there looking to take advantage of this situation and hawking a variety of get rich quick schemes.

One rule of thumb to follow is if it sounds too good to be true it probably is. If it promises instant riches with little or no work it is probably a phony.

There are, however, legitimate opportunities out there in the market place, that depending on your talents, interests, and background, might be worth pursing if you are interested in starting over.

The question is what can you expect when starting a new venture – probably the same type of thing you have been used to in the past in a new Internet based format.

You still have to answer the questions who wants to buy what I will be offering, and are there enough of them to make my venture profitable?

You will have to decide for yourself if the project you are considering offers you a really substantial money making opportunity, or if you are just going to be wasting your time and spinning your wheels.

Whatever you decide to do, please remember the words that God in His infinite wisdom may be whispering in your ear.

“You can do anything you set your mind to. All you need is faith in yourself and in Me.”


Arthur Levine is the author of numerous articles showing people how they can become constructive members of the new middle-aged group (people in their forties, fifties and sixties plus) and learn how to start over. To access his blog go to

Monday, November 28, 2011

The New Middle Age – Who They Are, What They Want, And How To Market To Them

How people consider what part of the age spectrum they are in is changing rapidly as Baby Boomers start turning sixty. With the advent of new health initiatives and drugs, many people in their fifties, sixties, and even seventies faced with the prospect of living longer healthier lives no longer think of themselves as seniors. They consider themselves part of the new middle age – a group that in their minds spans from fifty to seventy-five plus.

Post Baby Boomers have little interest in full retirement. They want to continue to work, prosper and enjoy themselves. Many of them want a change in career. Their desires vary from wanting to be consultants to owning their own businesses. Some want to work less and have more leisure time. Others are more interested in doing something that they really want to do than how much of their time the new project occupies.

One reason they commonly give for wanting to continue to work is because they have faith that they can be effective. They feel good, have plenty of energy, and believe they have a valid, experience-based reason to be a productive part of our society.

Employers are not fully prepared for this new middle class, but those that are attempting to make the adjustment in corporate thinking are learning how valuable these new middle age employees can be. Many companies now prefer to hire older people on an outsourced, part time, consulting basis, finding their experience and level headed thinking makes them valuable additions to their workforce.

The new middle class is surprising corporate executives with their inquisitiveness and desire to learn new things. They are terrific consumers who know what they want and appreciate a good value. Contrary to current opinion they are likely to switch brands if they perceive a better value. They have a keen interest in health related issues.

This new middle age grouping has substantial funds to invest and to spend. Those interested in marketing to them should be aware that they tend to be interested in holistic, financial, and leisure products and have a short attention span.

They are more responsive to emotional rather than reasoned pitches, and are more prone to make their buying decisions based on instinct. It pays to get right to the point with them, while at the same time employing a soft sell.

This group doesn’t want to be pushed or feel like they are being hustled. Having a sense of humor doesn’t hurt either, that’s how they got to be part of the new middle aged. This group is not prepared to sit back and rely on Medicare and Social Security to protect them as they age.

Arthur Levine is a freelance writer of articles, blogs, sales letters, and press releases who usually

includes an element of faith in his writing. He specializes in marketing to people over fifty.

New Middle Aged Group Wants To Work From Home In Their Fifties And Sixties

People in there fifties and sixties are giving up the corporate rat race to work at home. Many of them are opting to start their own work at home businesses.

A lot of senior executives looking for an alternative to what they consider to be early retirement are starting their own home businesses on the Internet.

Similarly, but for different reasons, many former so called blue collar workers are looking to start their own online businesses as a protection against downsizing, the export of their jobs to foreign markets, and layoffs enabled by productivity increases.

The question is, is their room for everyone on the Internet? The answer is it depends on how well an individual plans for their new business.

These are some of the questions an individual should ask themselves when considering creating an online business:

1. Do I have the temperament to be on my own working on my own schedule?

2. Am I willing to devote the time and effort necessary to start a new business?

3. Do I have sufficient capital to cover myself during the initial period?

4. Are my health insurance needs covered by insurance?

5. Can I learn what I have to about running a Web site?

6. Do I have a worthwhile product or service to offer?

7. How much competition will I face?

8. Can I find a niche market where I can prosper?

9. Will my family and friends be supportive of my new endeavor?

10. Do I have the will and faith in my own abilities to persevere?

If you can answer all these questions positively then you stand a good chance of being successful in your new enterprise, but be aware that there are risks involved

There are ways to minimize your risk. You do not have to be a Web Master, learn html or hire an expensive Web site developer to put up your Web site.

There are many programs out there offering free affiliate type Web sites. The better ones have almost everything you will need to get started programmed in, and will allow you to develop and customize content so that your new Web site will be uniquely yours. It will allow you to develop your own branded identity while minimizing your efforts at Web development leaving you free to develop your product or service while you are selling other people’s products as an affiliate.

Be sure you only consider programs that allow you to have your own domain name otherwise you will be promoting someone else’s program rather than building your own future.

Delivering information on the Internet to the public provides an ever-growing market. You can develop your own info product in the form of E services or information products based on your particular area of expertise, interest, and or ability.

Take some time and analyze what you have to offer. Do you know what you are good at? The world may be waiting to hear from you.


To find out how to start working at home, and to look, feel, and act younger please access